Creativity

Apple Gives its Watch the Luxury Treatment in Vogue Print Ads

12 Pages of Glossy Ads Are Running in March issue

Published on Feb 26, 2015

Editor's Pick

Apple is advertising its hotly-anticipated Apple Watch with a series of luxurious-looking print ads running in the March issue of Vogue U.S. The magazine includes 12 pages of advertising for Apple's upcoming device, set to go on sale in April.

The three versions -- the leather-bound standard model, a rubber-banded sport edition and a golden, luxury timepiece -- appear against stark white backdrops. It's the first official advertising for the Apple Watch; it previously appeared on the front cover of Vogue China, worn by supermodel Lui Wen.

Read more about the campaign over at AdAge.com.

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Date
Feb 26, 2015
Client:
Apple

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