Apple: Editorial

Tired of the Mac guy's snarky comments, PC turns to text with his new diatribe "Stop Switching to Mac!" Created by TBWA/Media Arts Lab, the banner features PC looking up at his foe and pulling out an editorial column that implores the audie

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Tired of the Mac guy's snarky comments, PC turns to text with his new diatribe "Stop Switching to Mac!" Created by TBWA/Media Arts Lab, the banner features PC looking up at his foe and pulling out an editorial column that implores the audience to stick with their PCs.
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About

Credits
Date
Sep 12, 2008
Client:
Apple
Agency:
TBWA/Media Arts Lab
Chief Creative Officer:
Lee Clow
Executive Creative Director:
Duncan Milner
Executive Creative Director:
Eric Grunbaum
Creative Director:
Jason Sperling
Associate Creative Director:
Chuck Monn
Art Director:
Jamie Reilly
Senior Copywriter:
Krista Wicklund
Copywriter:
Kevin Tenglin
Lead Interactive Designer:
Ryan Conlan
Broadcast Producer:
Serena Auroux
Interactive Producer:
Joannah Bryan
Production Company:
Epoch Films
Director:
Phil Morrison
Director of Photography:
Peter Donahue
Editorial Company:
Mad River Post
Editor:
Ben Foushee
Post Producer:
Brandon Sanders
Post Production:
Company 3
Post Producer:
Stefan Sonnenfeld
Post Production:
Mork and Lys
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