Creativity

Apple Gets all Sentimental Over Facetime

Latest from TBWA/Media Arts Lab continues brand's emotional stride

Published on Aug 06, 2013

Editor's Pick

Whether it's a friend or loved one, sometimes seeing someone's face can make all the difference -- something Skype understood and developed very quickly. In recent years, FaceTime has allowed iPhone and iPad users to speak face to face wherever they have an internet connection, bringing them a little closer to those they miss. So TBWA/Media Arts Lab continues Apple's new found sentimental stride with this spot reminding users of the emotional connection made possible via that sleek technology.

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About

Credits

Date
Aug 06, 2013
Agency:
TBWA/Media Arts Lab
CCO:
Duncan Milner
Client:
Apple
ECD:
Eric Grunbaum
GCD:
Chuck Monn
Creative Director:
Simon Cassels
ACD/AD:
Antoine Choussat
ACD/CW:
David Young
ACD/CW:
Krista Wicklund
Art Director:
Anthony Williams
Art Director:
Dimitri Kalagas
Copywriter:
Elizabeth Marks
Executive Producer:
Eric Voegele
Agency Producer:
Perrin Rausch
Agency Producer:
RJ Pomeroy
Agency Producer:
Trang Huynh
Agency Producer:
Stephanie Gocke
Production Company:
Epoch Films
Director:
Everynone
Editorial Co.:
Nomad Editing Company
Editor:
Jared Coller
Editor:
Kevin Clark
Post Company:
The Mill - LA
Lead Flame Artist:
Edward Black
Colorist:
Gregory Reese

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