Michael B. Jordan Taunts Kobe Bryant With Siri in Spot for Apple TV

A Less Serious Farewell to the Legendary Player

Published on

Editor's Pick

Among all the serious farewells to Kobe Bryant, here's one that takes itself a little less seriously, with help from Bryant himself.

In this spot for Apple TV, actor Michael B. Jordan ("Creed," "Fruitvale Station") shows Bryant how Siri can help you with your TV viewing -- and manages to seriously annoy the NBA superstar with jibes about his age.

The scenario is that Jordan is about to play Bryant in a biopic, and is sitting with the legendary player watching TV in his trailer. But Bryant doesn't take kindly to Jordan's comment that he's playing him as a man "locked in a battle with Father Time." As if to prove the point, Jordan then helpfully fast-forwards (using Siri) to a scene in "The Curious Case of Benjamin Button." As you might imagine, that goes down even less well.

The ad, by TBWA/ MediaArts Lab, highlights how Apple TV can interact with apps such as Siri, making it easier to find your favorite content.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Apr 11, 2016
TBWA/Media Arts Lab
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age