Creativity

Michael B. Jordan Taunts Kobe Bryant With Siri in Spot for Apple TV

A Less Serious Farewell to the Legendary Player

By Alexandra Jardine. Published on Apr 11, 2016

Editor's Pick

Among all the serious farewells to Kobe Bryant, here's one that takes itself a little less seriously, with help from Bryant himself.

In this spot for Apple TV, actor Michael B. Jordan ("Creed," "Fruitvale Station") shows Bryant how Siri can help you with your TV viewing -- and manages to seriously annoy the NBA superstar with jibes about his age.

The scenario is that Jordan is about to play Bryant in a biopic, and is sitting with the legendary player watching TV in his trailer. But Bryant doesn't take kindly to Jordan's comment that he's playing him as a man "locked in a battle with Father Time." As if to prove the point, Jordan then helpfully fast-forwards (using Siri) to a scene in "The Curious Case of Benjamin Button." As you might imagine, that goes down even less well.

The ad, by TBWA/ MediaArts Lab, highlights how Apple TV can interact with apps such as Siri, making it easier to find your favorite content.

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About

Credits

Date
Apr 11, 2016
Agency:
TBWA/Media Arts Lab
Client:
Apple

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