Creativity

Apple: Grand Central Train Board

The arrival of the iTrain.

Published on Dec 02, 2011

Editor's Pick

Apple created its own version of a train schedule board in Grand Central Terminal this week ahead of the opening of its new store in the station. The installment is built from 58 Apple displays, so each letter flips into place to reveal a series of headlines such as 'Only one bar in Grand Central has Geniuses,' 'Drop off your Mac at 8:42. Pick it up at 6:29.' 'Grab an iPod touch. You'll wish your commute was longer' and 'Soon, missing your train won't be so bad'.

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About

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Date
Dec 02, 2011
Client:
Apple

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