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Apple Taps Chinese Beats Band to Show Off iPad Capabilities

'Your Verse' Campaign Continues in New Settings

Editor's Pick

Apple continues its "Your Verse" campaign for the iPad (the original featured a voiceover from the late Robin Williams) with two new spots focusing on different iPad owners and how they use the device.

Over in Beijing the members of electropop group Yaoband are shown using the device to record samples, capture beats and perform their music, which is inspired by life in China. Meanwhile, in the second ad set in Detroit, Jason Hall, founder of the Slow Roll city bike ride, is shown using his iPad to co-ordinate the event. Both spots focus on getting out and about and doing creative things with your iPad (and the new settings extend the world of cutting-edge Apple users beyond California-dwelling hipster types.)

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Aug 11, 2014
A.G. Rojas
Executive Producer:
Jackie Kelman Bisbee
Executive Producer:
Mary Ann Marino
Dan Gozzi
Director of Photography:
Roman Vasyanov
Production Designer:
Richard Wright
Costume Designer:
Kyle Valenta
Creative Director:
James Selman
Creative Director:
John Park
Associate Creative Director:
Jimmy Olson
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