Creativity

Watch Apple's First Ad for the Crazy-Thin iPad Air 2

Spoiler: A Pencil Was Harmed in the Making of This Film

Published on Oct 16, 2014

Editor's Pick

Earlier this year Samsung released an ad gently mocking Apple's use of a pencil to show how thin (7.5 mm) the iPad Air is. Sure, the Air could hide behind a pencil, but the even thinner (7.3 mm) Galaxy Tab Pro 10.1 could hide behind the iPad Air.

Now that Apple's announced the iPad Air 2 (6.1 mm), it's one-upping Samsung's one-upsmanship with an ad that brings back the pencil -- and then ... well, it's only 30 seconds long, so you can see for yourself. But fair warning: A pencil was harmed in the making of this film.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 16, 2014
Client:
Apple

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.