Apple iPad Mini: Books

It's the perfect companion.

Published on

Editor's Pick

TBWA/Media Arts Lab showcases the uber adorable iPad Mini in two new spots, which started airing last weekend. Like the spot that introduced the new device, which featured both the regular-sized iPad and the Mini playing the "piano" app in beautiful harmony together, the two new commercials also showcase both devices side-by-side, to show how well they work together.

In "Photos," the pictures displayed by the bigger iPad are completed by one appearing on the smaller one. For example, it shows a picture of a girl flying a kite in one, while the Mini shows the kite itself. Like earlier, it feels as if Apple is positioning the Mini as a device to act as a complementary one alongside your regular iPad. "Books" has a slightly different message, and shows how the Mini, despite being smaller, is every inch as usable as the bigger device.

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About

Credits
Date
Nov 12, 2012
Agency:
TBWA/Media Arts Lab
CCO:
Duncan Milner
Client:
Apple iPad Mini
ECD:
Eric Grunbaum
CD:
Simon Cassels
CD:
Jon Lancaric
AD:
Luke Martin
CW:
Chris Trumbull
EP:
Mike Refuerzo
Agency Producer:
Hank Zakroff
Agency Producer:
Mallory Gordon
Prod. Co.:
Green Dot Films
Director:
Mark Coppos
Director:
Rebecca Baehler
DP:
Fernando Cardenas
Editorial:
Nomad Editing Company
Editor:
Jenny Mogen
Post Company:
D-Train
Lead Flame Artist:
Ben Gibbs
Category
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