Creativity

Apple iPad Mini: Books

It's the perfect companion.

Published on Nov 12, 2012

Editor's Pick

TBWA/Media Arts Lab showcases the uber adorable iPad Mini in two new spots, which started airing last weekend. Like the spot that introduced the new device, which featured both the regular-sized iPad and the Mini playing the "piano" app in beautiful harmony together, the two new commercials also showcase both devices side-by-side, to show how well they work together.

In "Photos," the pictures displayed by the bigger iPad are completed by one appearing on the smaller one. For example, it shows a picture of a girl flying a kite in one, while the Mini shows the kite itself. Like earlier, it feels as if Apple is positioning the Mini as a device to act as a complementary one alongside your regular iPad. "Books" has a slightly different message, and shows how the Mini, despite being smaller, is every inch as usable as the bigger device.

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