Creativity

Apple Wins Press Grand Prix With Campaign for Tablet

Look how cute.

Published on Nov 30, 2012

Editor's Pick

The iPad Mini is on display yet again with these creative print ads.

Using Apple's signature minimalistic style, these ads appeared on the back covers of Time Magazine, The New Yorker and Marie Claire, showcasing the actual size of the device in comparison to the size of the magazine. With a re-creation of the magazine's cover on its display, this tactic gave readers a feel for what it would be like to read on the iPad mini, while also highlighting the type of content available in Apple's Newsstand.

Apple previously released a series of TV spots featuring the iPad mini alongside its larger counterparts.

The brand won the Press Grand Prix at the Cannes Lions Festival,.

For more of the goings on at Cannes, tune into Creativity's Cannes Central.

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About

Credits

Date
Nov 30, 2012
Agency:
TBWA/Media Arts Lab
Chief Creative Officer:
Duncan Milner
Client:
Apple iPad Mini
Executive Creative Director:
Eric Grunbaum
Creative Director:
Simon Cassels
Creative Director:
Jon Lancaric
Associate Creative Director:
Kevin Butler
Senior Art Director:
Melinda Keough
Senior Art Director:
Paul Wysocan
Senior Art Director:
Joe Fotheringham
Head of Art Production:
Helen O'Neil
Art Producer:
Sara Clark
Art Producer:
Jessica Gerweck
Print Producer:
Anna Haro
Photography:
Andy Bettles
Production Company:
Bauerfeind Productions
Digital Art:
Portus Imaging
Prepress:
Andresen

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