Creativity

Apple Sorts Out Tweeters' Computer Woes in Spots for iPad Pro

Campaign Promotes It as 'Better Than a Computer'

By Alexandra Jardine. Published on Feb 17, 2017

Editor's Pick

Apple has released a series of short, snappy spots for the iPad Pro that take tweets from frustrated computer users and show them how an iPad Pro can be an alternative.

The 15-second ads bring the tweets to life by having the tweeters hold up boards on which their tweet is printed, and then addressing the problem. Apple explains how using an iPad Pro instead of a computer can solve issues like lack of WiFi and worries about viruses, as well as demonstrating how using Word can work better on an iPad Pro (seen here) and how it could even be "better than a computer." It's clear, informative and to the point.

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Date
Feb 17, 2017
Client:
Apple

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