Creativity

Apple Shows How iPhones Let You Connect with the Kids

Spot Focuses on Apps That Go with Parenthood

Published on Jun 29, 2014

Editor's Pick

Apple's latest spot for the iPhone 5s shows all the ways that having a smartphone can help if you're a parent. Set to "Life of Dreams" by Julie Doiron, it highlights app such as teeth-brushing tutor MyTeeth, alphabet learning game DRAWNIMAL and pet tracker Pet Manager PRO. There's also FaceTime for chatting to the kids about homework while you're on a business trip, while another mom uses the Nike+ Running app on a stroller-mounted iPhone while pushing her twins crazily up a mountainside. It's a cute spot that definitely "gets" its target audience (although we think it's missing the scene we've all seen/done where the kid is screaming and the parent hands him an iPhone to quieten him down).

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About

Credits

Date
Jun 29, 2014
Agency:
TBWA/Media Arts Lab
Client:
Apple iPhone 5s

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