Apple Shows How iPhones Let You Connect with the Kids

Spot Focuses on Apps That Go with Parenthood

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Editor's Pick

Apple's latest spot for the iPhone 5s shows all the ways that having a smartphone can help if you're a parent. Set to "Life of Dreams" by Julie Doiron, it highlights app such as teeth-brushing tutor MyTeeth, alphabet learning game DRAWNIMAL and pet tracker Pet Manager PRO. There's also FaceTime for chatting to the kids about homework while you're on a business trip, while another mom uses the Nike+ Running app on a stroller-mounted iPhone while pushing her twins crazily up a mountainside. It's a cute spot that definitely "gets" its target audience (although we think it's missing the scene we've all seen/done where the kid is screaming and the parent hands him an iPhone to quieten him down).

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Jun 29, 2014
TBWA/Media Arts Lab
Apple iPhone 5s
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