Creativity

Justin Timberlake and Jimmy Fallon Star (Sort of) in This Dorky New iPhone Ad

You Won't See Them, But You Can Hear Them

Published on Sep 09, 2014

Editor's Pick

Everything about the look of this new ad for the iPhone 6 and iPhone 6 Plus -- stark white background, heavenly lighting, quick cuts of the products in use -- is entirely familiar. But the sound of it is something else. Instead of the usual sort of twee instrumental tune Apple tends to use in its spots, we hear two male voices hum-singing the theme from "2001: A Space Odyssey." A collaboration between TBWA/Media Arts Lab and Apple's in-house agency, the spot cleverly never mentions that those disembodied voices belong to none other than Jimmy Fallon and his pal Justin Timberlake. (Now, of course, we're wondering how much Fallon & Timberlake command for a 30-second concert.)

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 09, 2014
Agency:
TBWA/Media Arts Lab
Client:
Apple

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.