The Apple Music commercial ideas "Late Late Show" host James Corden pitches to company execs in this ad that debuted during last night's Emmy Awards start out promisingly enough. He offers: "What if I'm giving birth to Justin Bieber, who's giving birth to Anthony Kiedis, who's giving birth to a phone?" That we'd like to see.
Unfortunately, we don't get to, but we do glimpse some of Corden's other ideas, including, "Me as every iconic music star in history" (cue clips of him as David Bowie, Slash, the Spice Girls and Pharrell) and one in which he dives into an ocean filled with 40 million apples (to represent the 40 million songs on Apple Music).
His colorful imagination makes for some great entertainment, but is way off message, as the execs, Beats Co-Founder Jimmy Iovine, SVP-Internet Software and Services Eddy Cue and Apple Music/iTunes Head of Global Consumer Marketing Bozoma "Boz" Saint John, scratch their heads and chime in to remind Corden (and the audience) of the info the spot is supposed to relay: the service's thousands of handpicked playlists, the various platforms on which you can listen to Apple Music and its extensive music library.
When one of the Apple execs tells Corden, "I don't think this is gonna work," it serves as no deterrent at all, and Corden starts rambling on about additional concepts while the spot fades to black: "I've got other ideas! Me and Usher are identical twins..."