Apple does its best to get us salivating over its new gold-colored iPhone 5s in the debut TV spot for the model, which broke this weekend. Set to the track "Ohh La La" by Goldfrapp, it shows a gold-colored 5S forming out of liquid metal, and ends with a press of Apple's new fingerprint sensor. Silver and grey 5S phones will also be available, but the gold phones are expected to be the most coveted. With rumors that they'll be in short supply, they may also be like gold dust.
- Oct 21, 2013