Creativity

Kerry Washington, Taraji P. Henson and Mary J. Blige Dance Off in Apple Music Sequel

Follow-Up to Popular Emmys Ad Sees the Celebrities Getting Down

By Ann-Christine Diaz. Published on Nov 24, 2015

Editor's Pick

Arguably the most talked about thing from last September's television broadcast of the Emmy Awards was Apple Music's feelgood ad in which Kerry Washington, Taraji P. Henson and Mary J. Blije get together for an intimate girlfriend house party, dancing and reminiscing about mixtapes and past boyfriends.

Created out of Translation and directed by "Selma" director Ava Duvernay out of RSA Films, the ad was the first of what would be a three-part series featuring the stars. Recently, Apple Music debuted "Part Two" of the trilogy. Here, the dancing continues, this time, around Mr. Blije's kitchen counter, where Ms. Washington puts together a "recipe-makin,' night-with-the-girls" playlist, Ms. Henson gets her sexy on, Ms. Blije has fun with a knife and a salsa party ensues.

The tag then reads, "Kitchen dance-off service."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 24, 2015
Agency:
Translation
Client:
Apple Music
Director:
Ava DuVernay
Production Company:
RSA Films

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.