Creativity

Drake's Bench Press Wipeout in This Apple Ad Is Basically Taylor Swift's Fault

No Canadian Rappers Were Actually Harmed During the Making of This Commercial (We Hope)

By Simon Dumenco. Published on Nov 21, 2016

Editor's Pick

In April, an Apple Music ad starring Taylor Swift went instantly viral, racking up more than 11 million views in its first four days. Titled "Taylor vs. Treadmill," it showed Swift loading up a #GYMFLOW track list and then singing along and rocking out to Drake & Future's "Jumpman." She got a wee bit too into it, gesticulating so wildly that she fell off the treadmill. The tagline: "Distractingly good."

Now Drake, already a friend of Apple (in September, he and Apple Music collaborated on a 23-minute film), is returning the favor. In a new ad titled "Drake vs. Bench Press," the Canadian rapper is shown working out with his muscle-bound trainer in a weight room, but as soon as he's alone he cues up Taylor Swift's "Bad Blood" and starts lip-syncing and dancing to it like a dedicated "Swiftie" fangirl. Back to bench-pressing, he starts singing along (badly) and then, of course, has his own wipeout. The tagline, once again: "Distractingly good."

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About

Credits

Date
Nov 21, 2016
Client:
Apple Music

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