Creativity

Watch Taylor Swift Lip-Sync to Jimmy Eat World's 'The Middle' for Apple Music

'Oh My God, I Love This Song! Used to Listen to This in Middle School.'

By Simon Dumenco. Published on Apr 18, 2016

Editor's Pick

OK, so obviously Taylor Swift and Apple Music are totally BFFs now.

In the wake of the massively viral Apple Music ad in which she wipes out while listening to Drake and Future's "Jumpman" on a treadmill, the world woke up this morning to a new Taylorific Apple Music ad. Released via her Twitter account (and dutifully retweeted by @AppleMusic), the new spot echoes the conceit of the treadmill bit in exposing a (supposedly) private moment. We see Taylor getting ready to go out -- which we know because she navigates through Apple Music on her iPhone to the "Getting Ready to Go Out" playlist, and then we hear her say "Oh my god, I love this song! Used to listen to this in middle school."

The song is Jimmy Eat World's "The Middle," and from the point of view of her bathroom mirror we get to watch as she rather adorably lip-syncs, dances with dorky abandon and does her makeup all at the same time.

The tagline at the end: "Every song for every moment."

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About

Credits

Date
Apr 18, 2016
Client:
Apple Music

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