Creativity

Apple: Original Mac Design Team Unaired Ad

An Apple Macintosh ad that never aired.

Published on Aug 10, 2012

Editor's Pick

Andy Hertzfeld, one of the original members of the design/engineering team that created the Macintosh, recently posted this Apple ad footage on his Google+ account that never made it to air. According to his post, the spot was created by Chiat/Day in the fall of 1983, before the debut of the now iconic "1984" spot. He says the ad never made it on air "because Apple deemed it too self-congratulatory," but the footage was included in promo materials that were sent to dealers. Hertzfeld is currently a software engineer at Google.

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Credits

Date
Aug 13, 2012
Agency:
Chiat/Day
Client:
Apple

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