Creativity

This is How Apple Celebrates Gay Pride

Brand Gets in on the San Francisco Celebration, Brings Rainbow Back to Logo

Published on Jul 08, 2014

Editor's Pick

Following Burger King's moving Proud Whopper stunt, Apple has released this film showing how thousands of its employees partook in the San Francisco Gay Pride parade late last month on June 29.

Employees flew in from as far as Hong Kong, Munich and Paris to celebrate the brand's support of equality and diversity "because we believe that inclusion inspires innovation," the brand stated on YouTube. Even Tim Cook makes an appearance. The festivities brought a rainbow color scheme back to the brand's fruit-shaped logo, but this time, wrapping its perimeter.

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About

Credits

Date
Jul 08, 2014
Client:
Apple

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