Creativity

Apple: Quote

TBWA and its Media Arts Lab continue Apple's dominance of the digital space with its latest video banner ad involving PC and Mac. Continuing in his efforts to dispute the Wall Street Journal's comments that Window

Published on Jan 22, 2008

Editor's Pick

TBWA and its Media Arts Lab continue Apple's dominance of the digital space with its latest video banner ad involving PC and Mac. Continuing in his efforts to dispute the Wall Street Journal's comments that Windows Vista pales in comparison to Leopard, the bespectacled bloke climbs a ladder and staples a "Not" sign to the end of the WSJ Leopard-favoring comment on top of the page in what amounts to a nifty interactive trick that outshines those in a standard rollover banner ad. Not to mention the editorial twist--the WSJ's recommendation ran at the very top of the front page of the New York Times' site, just below the Gray Lady's logo, as you can see.

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About

Credits

Date
Jan 22, 2008
Client:
Apple
Agency:
TBWA/Media Arts Lab
Chief Creative Officer:
Lee Clow
Executive Creative Director:
Duncan Milner
Executive Creative Director:
Eric Grunbaum
Creative Director:
Jason Sperling
ACD/Art Director:
Chuck Monn
Copywriter:
Alicia Dotter
Lead Interactive Designer:
Ryan Conlan
Agency Broadcast Producer:
Hank Zakroff
Agency Broadcast Producer:
Perrin Rausch
Agency Interactive Producer:
Zach Leary
Agency Interactive Producer:
Joannah Bryan
Production Company:
Epoch Films
Director:
Phil Morrison
Director of Photography:
Mott Hupfel
Editorial Company:
Mad River Post
Editor:
Val Thrasher
Post Production:
Company 3
Post Producer:
Scott Johnson
Post Producer:
Stefan Sonnenfeld

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