Creativity

Apple: Remembering Steve

His greatest moments remembered.

Published on Oct 05, 2012

Editor's Pick

Visit Apple's homepage today and you'll be treated to a breathtaking display of Steve Jobs' visionary products and triumphs. To mark the one-year anniversary of the Apple co-founder's death, the company honors him with a black-and-white video montage of images of Jobs posing with his products, from the Macintosh, to the iPod, to the iPhone. It is accompanied by audio of Jobs' speeches, starting with a Wayne Gretzky quote that he loved: "I skate to where the puck is going to be. Not where it has been. And we've always tried to do that at Apple."

The video is set to Yo-Yo Ma's rendition of the prelude from Back's Cello Suite No. 1, according to the Los Angeles Times.

After the video, a note from Tim Cook, Apple CEO, appears, which reads, in part: "I'm incredibly proud of the work we're doing, delivering products that our customers love and dreaming up new ones that will delight them down the road. It's a wonderful tribute to Steve's memory and everything he stood for.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 05, 2012
Client:
Apple

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.