Creativity

Apple: Rock

Dance your ass off.

Published on Oct 20, 2003

Editor's Pick

One of TBWA/Chiat/Day L.A.'s most memorable iPod ads, directed by Dave Meyers, highlighted the product via spare, design-minded silhouettes of dancers against bold colorful backdrops wearing the device as they rocked out to bands like The Jets and The Black Eyed Peas. The spots are famous not just for their smart showcasing of the product, but for also creating pop hits and launching the careers of little-known outfits.

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About

Credits

Date
Oct 20, 2003
Account Manager:
David Colon
Agency:
TBWA/Chiat/Day Los Angeles
Assistant Agency Producer:
Mai Huynh
Cinematographer:
Gary Walker
Assistant Editor:
Jim Rodney
Assistant Editor:
Steve Miller
Worldwide Creative Director:
Lee Clow
Agency Producer:
Cheryl Childers
Copywriter:
Tom Kraemer
Editor:
Chris Davis
Editor:
Glenn Martin
Art Director:
Susan Alinsangan
Creative Director:
Eric Grunbaum
Creative Director:
Duncan Milner
Director:
Dave Meyers
Production Company:
@radical.media
Client:
Apple

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