Creativity

A School Play Looks Like a Hollywood Movie in Apple's Latest iPhone Spot

New 'Practically Magic' Ad Highlights Phone's Video Quality

By Alexandra Jardine. Published on Dec 06, 2016

Editor's Pick

In the latest spot from its "Practically Magic" campaign, Apple highlights how the iPhone's camera quality is so good, you can make any video look like a Hollywood production.

As the ad opens we appear to be watching a film of a kids' production of "Romeo and Juliet." What with the scenery, lighting, costumes and closeups of the actors, it almost looks as if Baz Luhrmann had decided to recast his famous version with much younger actors. However, it's soon revealed that the production is in fact a school play, and the camera work is that of a proud dad wielding an iPhone.

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About

Credits

Date
Dec 06, 2016
Client:
Apple

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