Creativity

Apple's Latest iPhone 6 Billboards Are a Rainbow of Vibrant Colors

Latest 'Shot on iPhone 6' Posters Form a Color Spectrum

By Alexandra Jardine. Published on Jun 28, 2016

Editor's Pick

Apple celebrates vibrant colors from all around the globe in its latest "Shot on iPhone 6" billboards.

From sunsets to shocking yellow blossom to an Indian woman's henna'd hands, the images all contain deep, rich striking huges that can be viewed individually or together as part of a spectrum in locations with multiple posters. Coincidentally, the rainbow-themed ads happen to debut during LGBT Pride celebrations this month, though TBWA/Media Arts Lab, which created the campaign, says there's no connection to the festivities.

The ads are running the U.S., Canada, U.K., Australia, France, Germany, Italy, Spain, Switzerland, Turkey, Russia, UAE, Brazil, Chile, Colombia, Mexico, Japan, Singapore, Hong Kong, India, Korea, China, Malaysia, New Zealand and Thailand.

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About

Credits

Date
Jun 28, 2016
Agency:
TBWA/Media Arts Lab
Client:
Apple

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