Apple Takes Its 'Shot on iPhone' Campaign to Video

Beautifully Simple Videos Highlight Simply Beautiful Moments

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Editor's Pick

Apple has taken its 'Shot on iPhone' campaign to video, in a series of concise, beautiful films captured on the iPhone 6 highlighting random life scenes around the world, all set to compelling music tracks that heighten the mini-stories. The one here, for example, shows the view from Chicago's L Train, backed by a fun drum track "Triangle" by Badbadnotgood.

Other ads feature scenes of a hummingbird eating from someone's finger in Lyonne, France, a ladybug on a branch in Alameda, California, men fishing in Myanmar, a sleepy dog in Portland, Oregon, a cricket game on the beach in Chennai, India and a seagull flying over the coast of Hermosa Beach, California

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Jun 02, 2015
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