From Cookie Monster to Emoji, Apple Covers a MacBook in Stickers in Latest Spot

Design-Led Ad Runs The Gamut of Pop Culture

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Editor's Pick

In this design-led spot (more reminiscent of its most iconic ads than some recent efforts) Apple remembers how kids used to cover their notebooks in stickers and does the same for its own MacBook Air. From emoji to silhouettes, the Simpsons to Hello Kitty to Walter White, it runs the gamut of nostalgic pop culture with stickers -- underlining its own place there with the end line, "The notebook people love." The ad was created out of TBWA/Media Arts Lab, and the track backing it is "Chimes" by Hudson Mohawke.

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Jul 22, 2014
TBWA/Media Arts Lab
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