Apple Shows Off Its Air Pods With a Gravity-Defying Dancer

Freestyle Dancer Lil' Buck Features in Ad Shot in Mexico City

Published on

Editor's Pick

Apple is promoting its wireless AirPod headphones for iPhone 7 in a mesmerizing new spot featuring freestyle dancer Lil' Buck, who takes a gravity-defying walk through the streets of Mexico City.

The black-and-white ad sees him dancing along listening to "Down" by Marian Hill using his AirPods. Lost in the music, Spider-Man-like, he grooves up walls, the side of a car and upside down on the marquee of a theater. In the final frame he takes out the headphones and we hear the sound of the traffic, the spell briefly broken.

The ad is part of Apple's "Practically Magic" campaign for iPhone 7.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jan 17, 2017
Client:
Apple
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age