Apple's Latest 'Shot on iPhone' Billboards Will Get You in the Mood for Summer

Beaches, Pools and Waterslides Feature in Latest Global OOH Campaign

By Alexandra Jardine. Published on Jun 27, 2017

Editor's Pick

Summer is here, and Apple is marking it with a new global edition of its "Shot on iPhone" billboard campaign that celebrates all things summery.

Waterslides, beaches, kids in pools, windsurfing and more feature in the images taken by amateur photographers -- and they'll remind you that with waterproof iPhones, you can film in the water too. They're appearing all round the world, from Thailand and Singapore to London.

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Jun 27, 2017

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