Apple Serves Up a Snowy, Balletic Romance for the Holidays

Share Your Earbuds and You Might Find Love

By Alexandra Jardine. Published on Nov 22, 2017

Editor's Pick

Apple's gets romantic this year in its holiday spot: a gorgeous, snowy, balletic film set to Sam Smith's "Palace."

In the spot, directed by Sam Brown via Imperial Woodpecker, a woman plugs in her earbuds to the track as she walks along a snowy street with her phone, and starts dancing (beautifully) to it. She slams into a handsome stranger, offers him an earbud, and the two engage in a gravity-defying balletic performance. Or do they?

We knew there was at least one scenario in which those tiny wireless buds would come handy.

The tagline is "Move someone this holiday."

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Nov 22, 2017
Sam Brown

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