Apple's gets romantic this year in its holiday spot: a gorgeous, snowy, balletic film set to Sam Smith's "Palace."
In the spot, directed by Sam Brown via Imperial Woodpecker, a woman plugs in her earbuds to the track as she walks along a snowy street with her phone, and starts dancing (beautifully) to it. She slams into a handsome stranger, offers him an earbud, and the two engage in a gravity-defying balletic performance. Or do they?
We knew there was at least one scenario in which those tiny wireless buds would come handy.
The tagline is "Move someone this holiday."