Apple's Touching Holiday Spot About a Girl and Her Grandma Will Leave You in Tears

Simple Yet Powerful Ad Shows How Company's Devices Can Help Make Amazing Presents

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Editor's Pick

Apple once again shows it can do touching holiday ads with the best of them in this beautifully understated spot created out of TBWA/Media Arts Lab and directed by Park Pictures' Lance Acord. It's all about a girl creating a gift for her grandmother, using Apple technology to turn an old tune, "Our Love Is Here to Stay," into a duet. As her grandmother listens to the song at the breakfast table on an iPad Mini while looking at the old photographs her granddaughter has collected, it's difficult to stay dry-eyed.

Like last year's Apple Emmy-awarded holiday spot, A Harris Family Holiday, also directed by Mr. Acord, this too focuses on the touching presents you can make with Apple devices, but if anything this 2014 effort is simpler, quieter and arguably, more powerful.

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Dec 15, 2014
TBWA/Media Arts Lab
Eric Zumbrunnen
Matt Murphy
Production Company:
Park Pictures
Executive Producer:
Carol Lynn Weaver
Natalie Rose
Lance Acord
Assistant Editor:
Tara Wall
Assistant Editor:
Nicholas Lipari
VFX/Color Correction:
Girl Overboard
Ben Gibbs
VFX Supervisor:
Jan Cilliers
Color Correction:
Ben Gibbs
Executive Producer:
Celest Gilbert
Krystle Seiden
Executive Producer:
Mary Ann Marino
Executive Producer:
Jackie Kelman Bisbee
Line Producer:
Valerie Romer
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