Creativity

A Skateboarder Spins Through the Crowds in a Train Station in Apple Watch 3 Emmys Spot

Ad Highlighting Music Streaming Debuted on Broadcast Last Night

By Alexandra Jardine. Published on Sep 18, 2017

Editor's Pick

Apple debuted a new TV commercial during the Emmys promoting the newly-announced Apple Watch 3, with particular focus on streaming music wirelessly from your wrist.

The spot features skateboarder Kilian Martin, whose gravity-defying moves among the crowds in a busy railroad station, set to the track "Misbehaving" by Labrinth, aim to reflect the feeling of being carried away by the music.

Though you might think it could be Grand Central, the film was in fact shot in Kiev, and if you listen closely you'll hear an announcement in Ukrainian.

The film debuted during Apple's keynote announcement last week in California, along with this ad featuring real-life users and their experiences with the Apple Watch.

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About

Credits

Date
Sep 18, 2017
Client:
Apple Watch

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