Apple: What is iPad?

What IS iPad?

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Editor's Pick

Media Arts Lab touts the iPad as "magical" in this spot, something of a departure from its usual minimalist product demo approach for Apple.

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About

Credits
Date
May 13, 2010
Agency:
TBWA/Media Arts Lab
Chief Creative Officer:
Duncan Milner
Client:
Apple
Chief Creative Officer:
Eric Grunbaum
Chief Creative Officer:
Scott Trattner
Executive Creative Director:
Duncan Milner
Executive Creative Director:
Eric Grunbaum
Executive Creative Director:
Scott Trattner
Creative Director:
Jason Sperling
Creative Director:
Chuck Monn
Creative Director:
Demian Oliveira
Associate Creative Director:
Jason Sperling
Associate Creative Director:
Chuck Monn
Associate Creative Director:
Demian Oliveira
Copywriter:
Eric Grunbaum
Copywriter:
Ted Kapusta
Agency Producer:
Hank Zakroff
Agency Producer:
Nathan Nowak
Production Company:
Epoch Films
Director:
Jessica Sanders
Executive Producer:
Jerry Solomon
Executive Producer:
Lisa Margulis
Director of Photography:
Nicole Whitaker
Editor:
Glenn Martin
Post Production:
D-Train
Post Production:
Company 3
Artist:
Ben Gibbs
Artist:
Stefan Sonnenfeld

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