Creativity

A Digital Whiz Kid Asks 'What's a Computer?' in Apple's Spot for iPad Pro

Ad Features the Adventures of a Little Girl and Her Digital World

By Alexandra Jardine. Published on Nov 16, 2017

Editor's Pick

The latest iPad film from Apple just about sume up how life is for kids today: their world is digital, but they don't know what a "computer" is.

The beautifully shot ad follows a day in the life of a young independent girl who sets out to explore with only an iPad Pro and her bike. Along the way, she chats to a friend and virtually signs his plaster cast, uses Apple Pencil to turn a puddle into an aquatic scene, compiles a quick newsletter and flips through a comic strip.

At the end of the spot, her neighbor asks her "What are you doing on your computer?" "What's a computer?" she asks innocently. It's charming. And scary.

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About

Credits

Date
Nov 16, 2017
Client:
Apple

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