Creativity

Applebee's: Huge Flavor

With his new Huge Flavor menu at Applebee's, celebrity chef Tyler Florence is eatin' good in the neighborhood—a neighborhood that now includes the web. Created by Draft FCB's interactive group in Chicago, the Huge Fl

Published on Oct 05, 2006

Editor's Pick

With his new Huge Flavor menu at Applebee's, celebrity chef Tyler Florence is eatin' good in the neighborhood—a neighborhood that now includes the web. Created by Draft FCB's interactive group in Chicago, the Huge Flavor microsite features a virtual version of Florence's kitchen, in which the Food Network star invites visitors to explore his Applebee's menu and sample videos that delve into the ingredients and influences behind each of the four signature dishes.

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About

Credits

Date
Oct 05, 2006
Interactive Creative Director:
Dave Clark
Interactive Creative Director/Copywriter:
Brian Nash
Interactive Art Director:
Tom Miller
Interactive Art Director:
Mike Brooks
Senior Interactive Producer:
Graham Cousens
Interactive Producer:
Lisa Ginsberg
Interactive Strategist:
Ariel Cuenca
Interactive Solutions Manager:
Jason Mitton
Senior Flash Developer:
Jack Doyle
Senior Web Developer:
Tom Rowe
Agency:
Draft FCB Chicago
Client:
Applebee's

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