Creativity

Don't Let Applegate's Dodgy Cow Man Distract You With His Pecs

Ads from Taxi N.Y. Challenge Consumers to Consider What Gets Healthy Tag

Published on May 04, 2015

Editor's Pick

Would you buy mystery meat from a musclebound deli man dressed as a cow? In the latest spot from Applegate via Taxi New York and directed by Brendan Gibbons, supermarket shoppers have to decide if they will buy what a buff man barely covered by a bovine outfit is selling. (Last we saw this guy, he was displaying his "Mooscles" to a mom concerned about feeding her kids food pumped up with hormones.)

In this new spot, "Ambiguous Language," a shopper asks if the deli meat is all-natural, and cow guy responds, "It's natural-tasting." After some word play, the deli man skillfully flexes his pecs to distract the shopper from her original question. To another shopper, he offers samples of his questionably healthy wares, insisting that they're a-ok because there's a green leaf "on my package," literally.

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About

Credits

Date
May 01, 2015
Agency:
TAXI New York
Client:
Applegate
President:
David Jenkins
Executive Creative Director:
Reid Miller
Senior Art Director:
Andrew DiPeri
Senior Copywriter:
Duc Nguyen
Senior Creative:
Andy Currie
Strategy Director:
Rachel Plein
Client Services Director:
Lesley Rivard
Executive Director, Integrated Production & Operations:
Dominic Ferro
Producer:
Ali Schippers
Senior Vice President of Marketing:
Neil Leinwand
Creative Director:
Janet Jenkins
Product Manager:
Gina Gancheva
Director of Product Management:
Rafael Lampoon
VP of Digital Media:
Rob O'Donnell
Production Company:
Station Films
Director:
Brendan Gibbons
Managing Partner:
Stephen Orent
Partner/Executive Producer:
Tom Rossano
Partner/Executive Producer:
Michael Di Girolamo
Partner/Executive Producer:
Caroline Gibney
Producer:
Tony McGarry
Post Production Company:
The Cutting Room
Editor:
Craig Deardorff
Executive Producer:
Maura Woodward
Producer:
Valerie Sachs
Sound Design:
Mr. Bronx Audio Post
Mixer/Sound Designer:
David Wolfe
Sound Producer:
Jaya Oleksnianski

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