Creativity

Jamaica Looks Delicious in Gorgeous New Campaign From Appleton Rum

Ads By Argonaut Were Filmed on Estate Where Product Is Made

Published on Aug 11, 2014

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Campari-owned Appleton Estate Rum is produced exclusively on the Appleton Estate in Nassau Valley, Jamaica. Agency Argonaut sent a team there to experience the production process, and the result is a pair of beautiful films capturing the gorgeous landscape, the culture of the island and the way the rum is made. The campaign, which will also include out-of-home and print ads, introduces the strapline "From Jamaica With Love." The second spot can be seen here.

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About

Credits

Date
Aug 11, 2014
Agency:
Argonaut
Client:
Appleton

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