Appleton Coated: Loud, Proud and Plenty of Soul

Carmichael Lynch Thorburn offers an engaging homage to the vinyl era in an LP-size eyeful on behalf of Appleton Coated's U1X Utopia line. The U1X brochure, entitled "Loud, Proud and Plenty of Soul," is a collection of faux album cover art t

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Carmichael Lynch Thorburn offers an engaging homage to the vinyl era in an LP-size eyeful on behalf of Appleton Coated's U1X Utopia line. The U1X brochure, entitled "Loud, Proud and Plenty of Soul," is a collection of faux album cover art that showcases the range of the paper while having all kinds of design fun with the album cover medium. The piece features, among other record concepts, a heavy metal album called White Space; a Grand Ole Opry-styled album by one Red (Text) Williams called Red, You Ain't Been True; and a reggae album called Paper Soul Jah. And all the song titles, printed on the faux back covers, are frequently excruciating paper- and printing-related puns, like "Let Me Feel Your Surface" and "Foggy Image Breakdown." While design director Bill Thorburn acknowledges that "most under-30s wouldn't know an LP if it fell from the sky, designers, even those permanently connected to their iPods, are different. Young designers are totally into vinyl
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About

Credits
Date
Jun 20, 2005
Client:
Appleton Coated
Executive Design Director:
Bill Thorburn
Designer:
David Schrimpf
Copywriter:
Dan Roettger
Agency:
Carmichael Lynch Thorburn Minneapolis
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