Creativity

Appleton Coated: Touch Me, Baby

Carmichael Lynch Thorburn's latest Appleton Coated paper promo is a 10x14 booklet that launches the new Utopia U1X line in what is intended to be a very hands-on manner. If it seems from the cover, which opens this showcase, that "Touch Me, Baby

Published on Jun 16, 2006

Editor's Pick

Carmichael Lynch Thorburn's latest Appleton Coated paper promo is a 10x14 booklet that launches the new Utopia U1X line in what is intended to be a very hands-on manner. If it seems from the cover, which opens this showcase, that "Touch Me, Baby" is where the paper promo meets softcore porn, well, not quite. The interior shots (see the PDF) feature an elegantly clothed model as well as photographs, sensual though they may be, of objects like chairs and sunglasses. "The paper is high end, premium and sensuous," explains executive design director Bill Thorburn, "and this imagery is perfect to cue up the need to touch it. A chrome chair rail, a felt carpet, a silk dress; they all draw the viewer into the experience. And the copy invites you to have fun with the piece

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About

Credits

Date
Jun 16, 2006
Photographer:
William Clark
Copywriter:
Jonathan Graham
Designer:
David Schrimpf
Executive Design Director:
Bill Thorburn
Client:
Appleton Coated
Agency:
Carmichael Lynch Thorburn Minneapolis

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