Aquafina: Bubbles Are More Fun

Those of us who are addicted to the utterly nihilistic activity of popping bubble wrap are sure to be suitably impressed with Aquafina's far more useful repurposing of this nefariously tactile stuff. To introduce a new line of sparkling waters, BBDO

Published on

Editor's Pick
Those of us who are addicted to the utterly nihilistic activity of popping bubble wrap are sure to be suitably impressed with Aquafina's far more useful repurposing of this nefariously tactile stuff. To introduce a new line of sparkling waters, BBDO simply represents the product with the packing material. "Bill Bruce has created a fun, witty personality for Aquafina through the TV," explains copywriter Kevin Tenglin. "We wanted to stay true to that and at the same time do something really attention grabbing. This was, after all, the launch of a new product." Adds art director Melinda Ward, "What sets Aquafina Sparkling apart are the bubbles, so we had to communicate bubbles in a fun way. We went through a ton of ideas until it just dawned on us: everyone loves bubble wrap. From there it was an easy step to use bubble wrap to bring the idea to life."
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Apr 28, 2005
Retoucher:
The Digital Eye
Client:
Aquafina
Chief Creative Officer:
David Lubars
Executive Creative Director:
Bill Bruce
Copywriter:
Kevin Tenglin
Art Director:
Melinda Ward
Art Producer:
Anik Burns
Photographer:
Ray Massey
Print Producer:
Kelly Harden
Agency:
BBDO New York
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age