Creativity

Aquafina: Lou Piniella's Daily Affirmations

The hotheaded Chicago Cubs manager Lou Piniella shows his softer side with a widget/website for Aquafina designed by Tribal DDB.

With "Lou's Daily Affirmation," the baseball legend appears as a bob

Published on Apr 01, 2008

Editor's Pick

The hotheaded Chicago Cubs manager Lou Piniella shows his softer side with a widget/website for Aquafina designed by Tribal DDB.

With "Lou's Daily Affirmation," the baseball legend appears as a bobblehead character offering visitors some daily reassurance that you're good people. Launched to commemorate opening day for the MLB on March 31st, the Lou campaign will last for 31 days and also include a TV spot and updated pro ball news.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Apr 01, 2008
Client:
Aquafina
Agency:
Tribal DDB
Creative Director:
Christian Wojciechowski
ACD/Copywriter:
Matt Smith
Art Director:
Eric Chao
Multimedia Developer:
Roshan Bhakta
Project Manager:
Chad Weaver

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.