Creativity

This Beautiful Valentine's Cake Is Made Out of . . . Toothpaste

Aquafresh in Japan Reminds Us Fresh Breath Matters on Feb.14

Published on Feb 11, 2015

Editor's Pick

Aquafresh and its Japanese agency, TBWA/Hakuhodo, created this fun Valentine's film in which we see professional cake decorator Chinatsu Kimura painstakingly creating the most beautiful Valentine's cake out of what looks like pink and white fondant icing.

Only, it turns out, the creation is actually iced with whipped-up Aquafresh toothpaste. The final message from the GSK-owned brand reminds us that fresh breath is just as important on Feb. 14, as, er, cake.

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About

Credits

Date
Feb 11, 2015
Agency:
TBWA/Hakuhodo Tokyo
Client:
Aquafresh
Director:
Kazuma Kitada
Prod. Co.:
TYO Productions

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