Creativity

Arcade Fire: Sprawl II

Zombie-dancing.

Published on Dec 19, 2011

Editor's Pick

Arcade Fire returns with another interactive video. This time, the Canadian band wants you to get up and actually move. In Sprawl II, you use your webcam to affect the movements of the characters in the video. You move, they move. If you're feeling exceptionally lazy, or if you don't have a webcam, you can also use your index finger and click around on your mouse. The video was directed by Vincent Morisset, who previously worked on the band's "Neon Bible" video. You can watch the non-interactive version above to see what it looks like without your input as well. To play, visit Sprawl2.com, and read about the project in behind the work.

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About

Credits

Date
Dec 19, 2011
Client:
Arcade Fire
Director:
Vincent Morisset
Producer:
Jean-Luc Della Montagna
Art Director:
Renata Morales
Cinematographer:
Dana Gingras
DOP:
Christophe Collette
Editor:
Stéphane Lafleur
Remixer:
Damian Taylor
Tech Director:
Édouard Lanctôt-Benoit
Designer:
Caroline Robert
Interactive Production:
AATOAA
Film Production:
1976 Productions
Post Production:
Post-Moderne

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