Area: Spreadsheet the Love

Excel can be romantic.

Published on Mar 23, 2012

Editor's Pick

McCann Helsinki might have done the impossible: Turned Excel into a vehicle for romance. An interesting campaign for client Area Business Travel Agent wanted to speak straight to the cost-driven corporate account in charge of deciding how employees would travel. Using Excel -- which might be an accountant's only weakness -- the agency made a 'love story' that communicated the importance of an employee's travel well-being and distributed it to accountants via a personalized Web site.

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Mar 23, 2012
McCann Worldgroup Helsinki
Timo Silvennoinen
Jyrki Poutanen
Graphic Designer:
Kim Takala
Graphic Designer:
Piia Seppäla
Web Developer:
Karolina Hurmerinta
Agency Producer:
Niina Huttunen
Production Agency:
Anima Boutique

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