Seniors Shout and Swear in Argentina's Funny and Uplifting Tourism Campaign

Another Spot Features a Younger Pair Pushing the Limits of Adventure

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Editor's Pick

In a humorous new tourism campaign from Argentina's government, the country's incredible landscapes have an explosive effect on couples old and young.

The newest spot sees an older couple couple turn daredevil -- they fish, windsurf, dirt bike, and more, all while screaming at their excitement with bleeped-out expletives: like ""F^#%.....it's good to be alive!!!" A previous spot saw a young couple explore "five places you should visit if you've just started dating" with the man swearing that he'll "go anywhere" for his new love. After more and more daring pursuits (they climb a mountain, go bareback horseback riding, jump off cliffs into water and hypnotize a crocodile), both finally agree that they've had enough adventure.

The director of both spots, which are beautifully crafted, is Luisa Kracht at Primo. The campaign, by La Comunidad in Buenos Aires, aims to highlight some of the country's most memorable locations, encouraging residents to explore their own country. (La Comunidad is the Buenos Aires office of Miami-based The Community).

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About

Credits
Date
Feb 16, 2017
Agency:
La Comunidad Buenos Aires
Client:
Argentina's Presidency of the Nation
Executive Creative Director:
Fernando Sosa
Executive Creative Director:
Ramiro Raposo
Creative Director:
Rodrigo Greco
Creative Director:
Mariano Gamba
Producer:
Ramiro Capisto
Production Studio:
Primo
Director:
Luisa Kracht
Executive Producer:
Caro Cordini
Executive Producer:
Sole Perez Veiga
Producer:
German Lentini
DOP:
Juliano Lopes Fortes
Post Production Coordinator:
Seba Lopez
Post Production Coordinator:
Majo Moiron
Post Production Company:
Reino
Color:
Jorge Russo
Color Company:
Pentimento Color Grading
Sound:
Porta Estudio
Edit:
German Cantore
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