Guess Which Retailer Is Behind This Vibrant, Eye-Popping Ad (Hint: It's Not Target)

U.K. Chain Hopes to Transform Its Image

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U.K. retailer Argos is hoping to transform its image with this vibrant new TV commercial in which bursts of color and geometric patterns accompany the track "How You Like Me Now?" by The Heavy. The film, created by CHI & Partners and directed by Fleur and Manu via Caviar -- in a style reminiscent of Target's recent work -- also features energetic breakdancers, skateboarders, BMX bikers and more.

Argos has traditionally been known for its low prices and low-overhead retailing format. Its last campaign, also through CHI & Partners, featured a family of aliens.

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About

Credits
Date
Oct 14, 2014
Agency:
CHI & Partners London
Client:
Argos
Executive Creative Director:
Jonathan Burley
Creative Director:
Jim Bolton
Creative:
Rob Webster
Creative:
Alexei Berwitz
Executive Producer:
David Jones
Producer:
David Jones
Producer:
Paul Fenton
CEO:
Sarah Golding
CSO:
Neil Goodlad
Planner:
Sarah Clark
Planner:
Josh Roth
Business Director:
Gary Simmons
Account Director:
Charmaine Murray
Account Manager:
Tilly Cooper
Media Agency:
Mindshare
Media Planner:
Mark Baschnonga
Media Planner:
Laura Flewitt
Production Company:
Caviar
Director:
Fleur and Manu
Executive Producer:
Louise Gagan
Producer:
Neil Cray
Production Manager:
Kerry Smart
Director of Photography:
Ross McLennan
VFX:
MPC
VFX Producer:
Phil Walley
VFX Supervisor:
Iain Murray
Colourist:
Jean-Clement Soret
Editor:
Tom Lindsay
Audio:
Wave
Sound Engineer:
Aaron Reynolds

See more credits

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