Creativity

Darth Vader Skydives, Minions Hit the Slopes in Latest U.K. Xmas Extravaganza

High-Energy Argos Ad Also Features 50 Professional Skiers

By Alexandra Jardine. Published on Nov 06, 2015

Editor's Pick

In the latest over-the-top holiday spot from a U.K. retailer, Argos brings us snow zorbs, Minions, a top snowboarder and XBoxes zooming downhill on a ski slope in an energetic extravaganza that features dozens of gift ideas.

It starts with Canadian snowboarder Justin Lamoureux leaping from a 10-meter ledge holding a red flare, and he's then followed by 50 professional skiers and snowboarders as they rush down the mountainside surrounded by snow-mobiles, snow-buggies, zorbs, and even an Elsa bed from Disney's "Frozen" , as well as Beats headphones, Minions, Xboxes, TVs, wearable tech and toys. Star Wars-masked stuntmen hover overhead.

Created by CHI & Partners and directed by Mark Zibert at Rogue, the film was shot on a mountainside in Chile's Valle Nevado, known for its treeless off-piste terrain, using a combination of GoPro, drone and hand-held cameras.

For more of this year's Christmas ads so far, see AdAge.com.

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About

Credits

Date
Nov 06, 2015
Agency:
CHI & Partners London
Client:
Argos

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