With Royal Baby fever about to grip the UK, retailer Argos has jumped on the baby bandwagon with a charmingly funny ad that ties into a Twitter campaign asking viewers to #NameOurBaby. The spot, by CHI & Partners, deals with an alien famliy about to have a new addition. But because we're dealing with aliens here, it's Dad (voiced by Love Actually star Bill Nighy ) who gives birth, and has to deal with pregnancy ailments such as cankles and pickle cravings.
Viewers are invited to name the baby with a tweet hashtagged #nameourbaby. Argos and its social agency The Social Practice will come up with a shortlist of three, and then ask Twitter to vote on the final name. The winning alien baby will be announced in a follow-up TV ad due to air this Saturday, June 29.