P&G's Ariel conducted the 'World's Deepest Cleaning Test' last week using 3D Projection Mapping on a large building within a construction site in Dubai.
The stunt, promoting Ariel's new deep cleaning technology, saw the facade 'attacked' by rain, thunder, heavy lightning and sand storms, then sprayed with dirt and paint. Next, it appeared to be sucked into a tremendous washing machine showing the dirt being removed. A jet engine shaped dryer then 'dried' the facade before it was hung back into place, shin and clean.
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