Creativity

Ariel: Deepest Cleaning Test

Cleaning up in Dubai.

Published on Jul 05, 2011

Editor's Pick

P&G's Ariel conducted the 'World's Deepest Cleaning Test' last week using 3D Projection Mapping on a large building within a construction site in Dubai.

The stunt, promoting Ariel's new deep cleaning technology, saw the facade 'attacked' by rain, thunder, heavy lightning and sand storms, then sprayed with dirt and paint. Next, it appeared to be sucked into a tremendous washing machine showing the dirt being removed. A jet engine shaped dryer then 'dried' the facade before it was hung back into place, shin and clean.

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About

Credits

Date
Jul 05, 2011
Agency:
Muse
Client:
Ariel
Client Service Director:
Michael Littaur
Senior Project Manager:
Bert-Jan Strating
Creative Director:
Sander Ejlenberg
Art Director:
Philia Beroud
Animation:
PostPanic
Technical Supervision:
BeamSystems

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