Creativity

Banana Republic Becomes Banana Pudding in Fun Ariel Print Campaign

Hangtags and Logos Get Sweet in Fun Print Campaign via Baumann Ber Rivnay

Published on Feb 28, 2014

Editor's Pick

Ariel laundry detergent turns familiar fashion logos from Banana Republic and Dolce & Gabbana into something a little more delicious to convey its stain-fighting power, in this fun print campaign created out of Israel agency Baumann Ber Rivnay. Banana Republic becomes "Banana Pudding," while Dolce & Gabbana transforms into "Dolce de Leche."

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About

Credits

Date
Feb 28, 2014
Agency:
Baumann Ber Rivnay Israel
Art:
Tani Zipper
Client:
Ariel
Copy:
Ran Even
Copy:
Tal Hirschberg
VP Production:
Doris Gvili
Producer:
Alon Shmoelof
Graphics:
Yaniv Shachar
Account Supervisor:
Lee Bryn
VP-Group Account Head:
Hagai Leeran

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