Banana Republic Becomes Banana Pudding in Fun Ariel Print Campaign

Hangtags and Logos Get Sweet in Fun Print Campaign via Baumann Ber Rivnay

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Ariel laundry detergent turns familiar fashion logos from Banana Republic and Dolce & Gabbana into something a little more delicious to convey its stain-fighting power, in this fun print campaign created out of Israel agency Baumann Ber Rivnay. Banana Republic becomes "Banana Pudding," while Dolce & Gabbana transforms into "Dolce de Leche."

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About

Credits
Date
Feb 28, 2014
Agency:
Baumann Ber Rivnay Israel
Art:
Tani Zipper
Client:
Ariel
Copy:
Ran Even
Copy:
Tal Hirschberg
VP Production:
Doris Gvili
Producer:
Alon Shmoelof
Graphics:
Yaniv Shachar
Account Supervisor:
Lee Bryn
VP-Group Account Head:
Hagai Leeran
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